Stuart McMillan

Leadership in Ecommerce.

I'm Stuart McMillan, I'm a Senior Ecommerce and Digital Strategy Consultant and I want to help you grow your digital business.

I work for Astound Digital, a global ecommerce agency, in their London-based consultancy team. My role is to work with a range of large clients to help them identify their digital growth opportunities. I have been working in digital for 20 years, and ecommerce for most of them. For the last 10 years I've held senior digital leadership positions within retail, previously I was Head of Multichannel at Tiso Group and prior to that, Head of Ecommerce (Optimisation) at Schuh.

Before that I was a manager and senior developer for AllSaints, helping to establish a brand-new development and QA team, and prior to that I worked as a senior developer at a digital agency.

My main areas of focus are user experience, conversion rate optimisation, ecommerce process optimisation, digital analytics and website performance.

I've spoken nationally and internationally on various subjects related to the optimisation of websites, from data analytics to mobile-first, from site speed to site redesign. I approach User Experience holistically, the experience starts before they land on your website and continues beyond the checkout.

I fight for the users.

Let's have a conversation, email me at hello@stuart-mcmillan.com


Current Blog Post

One of the talks at performance.now() was about "Third Party Woes" by Jason Grigsby.

Too often third parties cause web performance issues, here is how I think it should be addressed. Third Party Problems

Previous Blog Post

I have just attended my fourth year at perfomance.now() conference in Amsterdam, all about what is new in the world of web performance.

As I have done the past couple of years, I have live blogged the conference. I find it a useful way to take notes, and hopefully others find the notes useful too. performance.now() 2024 conference live blog