Stuart McMillan

I'm Stuart McMillan, I'm a Senior Ecommerce and Digital Strategy Consultant and I want to help you grow your digital business.

I work for Astound Commerce, a global ecommerce agency, in their London-based consultancy team. My role is to work with a range of large clients to help them identify their digital growth opportunities. I have been working in digital for 20 years, and ecommerce for most of them. For the last 10 years I've held senior digital leadership positions within retail, previously I was Head of Multichannel at Tiso Group and prior to that, Head of Ecommerce (Optimisation) at Schuh.

Before that I was a manager and senior developer for AllSaints, helping to establish a brand-new development and QA team, and prior to that I worked as a senior developer at a digital agency.

My main areas of focus are user experience, conversion rate optimisation, ecommerce process optimisation, digital analytics and website performance.

I've spoken nationally and internationally on various subjects related to the optimisation of websites, from data analytics to mobile-first, from site speed to site redesign. I approach User Experience holistically, the experience starts before they land on your website and continues beyond the checkout.

Let's have a conversation, email me at hello@stuart-mcmillan.com

Current Blog Post

This is my first blog for a long time; to be honest I've been putting my effort into videography, to-date I have released 52 long-form videos and 36 shorts. And they are focused on one thing: I'm going to celebrate my 50th Birthday on the 26th of March 2026 by running 50 miles. I have decided it is about time that I put pen to paper to document my training progress and share what I have learned about being a mid-life runner: 50 Miles for my 50th